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In addition to giving you the strategies and tactics you can use as an investor, we’ll be periodically highlighting and profiling certain investors who have been successful in real estate. We call them real estate icons. Learn and be inspired by them. Today we’ll be covering Jerry Buss.
Apartment investor
Before he became the owner of the Los Angeles Lakers, Buss made his wealth in real estate. He started out as an apartment investor. Saving money from his first job out of USC, in 1959, Buss recruited four other investors to purchase a 14-unit rental apartment in West Los Angeles for a $6,000 down payment and $100,000 loan from the bank.
Along with his business partner Frank Mariani, Jerry Buss by early 1979 amassed a real estate portfolio of three hotels, two office buildings, 1,005 single-family homes, and nearly 4,000 apartment units. Buss is reputed to have amassed a real estate empire worth about $350 million.
Buss used debt and leverage along with repeated simple strategies to amass his wealth. Some real estate investors swear by it while others (like Dave Ramsey) are philosophically opposed to using debt. We here at The Playbook don’t officially take a stance on debt, because we’ve seen investors succeed in real estate going either way.
And Jerry Buss definitely used debt to maximize his gains. He was leveraged to the hilt because he had tremendous confidence in his ability to capitalize on this belief: compared to other investment vehicles, real estate is simple. The concepts are easy to understand and implement.
Buss purchased over 1,000 homes and 4,000 apartment units. It doesn’t take a genius to do that. Once you learn the strategies and tactics of financing these purchases, your job as a real estate investor is to hone your market analysis skills to maximize your investment. Then, repeat that play over and over again. Conceptually, it’s simple. The hard part is putting in the work and discipline to do it. Hunting for the right properties that “pencil” doesn’t just happen. It takes effort.
To learn more about Buss, read Jeff Pearlman and this revealing profile of him in People.
Parting thought
“Push yourself because no one else is going to do it for you. Your future is created by what you do today. Take charge and build your own life. Be your own biggest supporter. Self-motivation is the key to success.”—Leonal Mind
That’s it for this edition. Have a wonderful weekend friends. We’ll see you back here next Thursday!
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